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Joel's Blog

Joel Russell

Joel Russell, President and Founder

Joel Russell is responsible for the leadership and direction of eImagine. Since founding the company, eImagine has grown to over 30 employees serving companies nationwide. Joel is particularly passionate about eImagine’s guiding principles of company, individual and community.

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  • Mentors

    Mentors
    Having been raised by college professors, I have always placed high marks on education. One aspect of education that I’m particularly drawn to is the value of having a good mentor. I remember on my first day of work at Kidder Peabody, Joe Lash, Co-Head of Mergers & Acquisitions, gave a talk on the value of mentorships. His talk stuck with me and I have continued to seek out mentors in my personal and professional life. 

    Unfortunately, last week I lost a mentor in the passing of Roy Rees. I met Roy when I was fourteen years of age and his lessons have stuck with me from that day forward. Roy placed high marks on preparation, discipline and creativity. As Roy used to say, “Practice doesn’t make perfect – it makes permanent; perfect practice makes perfect”. I spent nearly three years with Roy on the US Youth National Soccer Team and moved from Michigan to Texas to spend more time trying for “perfect practice”. I can assure you, I didn’t always achieve it, but I learned the value of preparation and discipline towards achieving your goals. As I reflect on the successes I’ve experienced in my life, Roy’s lessons have been with me every step of the way. I’ve tried to craft eImagine into a goal-oriented, disciplined company. Over the last five years, we have experienced 500% growth in our business. If we are to achieve 500% growth over the next five years we have to be disciplined in our approach and creative in the opportunities that are presented. Having a mentor to challenge our thinking, to push us outside our comfort zone and to strive for “perfect practice” is a vital component to that success. Thank you for all the lessons and time spent together – I will miss you Roy.

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  • Goals


    Fall leavesFall has to be my favorite time of year. Growing up in southeastern Michigan, the weather was cool and comfortable, the leaves were changing colors and the Lions were always on, on Thanksgiving Day. Great memories. And as we wind down a year, planning for the New Year begins. I believe planning begins and end with two words – Goal Setting.

    I have always been a goal oriented person and taking time to pause and reflect on where we have been and where we want to take our future is time well spent. We are well under way of defining our corporate goals for 2012. A key component of this process is putting pen to paper and writing our goals down. Written goals are the first step towards laying the foundation of achieving our goals. After having written our SMART goals, we publish them. I’m a firm believer in making the goals known to all and being transparent on our pursuit of them. Written and Transparent – a powerful combination. 

    As we move deeper into Fall, I encourage you to take time to reflect on your goals from this year. Did you achieve them? Did you challenge yourself? And celebrate your successes and review your missed opportunities. If you didn’t have written goals, I encourage you to write them for 2012. After all, you can’t achieve something unless you know what it is you are trying to achieve. Set the bar high and push yourself, have written goals and be transparent - imagine what it will feel like next year when you’re celebrating your success.

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  • Balance

    Balance
    As we approach our 13th anniversary on October 17, I have to smile as I reflect upon our company. From what started in my basement in Broad Ripple to our current offices in Castleton, lots of changes have occurred. Some of these changes have been great, and some, let’s just say, are not as great.

    I’ve done a bit of reading on companies and entrepreneurs and the difficulties of balance amongst them. When eImagine began in 1998, we were very unstructured and needless to say, employees wore many, many hats. We lacked systems and processes, but we made up for it with passion and energy. It was an exciting time which taught me some valuable lessons. I learned from a lot of good people, some our own and some not. And from where I sit now, the balance between corporate and entrepreneur needs to shift towards corporate. We need better systems, we need better processes, we need better clarity on direction, we need structure. Characteristics of corporate culture which drove me towards starting eImagine are now characteristics we need in our company. Maybe that need has been there for years, but on our 13 year anniversary, I finally realized it. I think a balance can exist between the two cultures and it’s my goal to find that balance.

    Two lessons learned are resolute as we find our balance. One – our people are our best assets. It’s much better to have a “what” problem then a “who” problem. We have done great things guiding and steering our staff, and I know we can do even better moving forward. Two – the speed of business might be the fastest thing I know. In business, speed wins. We have to react and respond quickly to our clients and prospects. An unsolved problem today is solved tomorrow; unfortunately, if it’s not solved by us, it’s solved by our competition.

    I’m excited about the road ahead. I’m excited about evolving our entrepreneurial spirit and our corporate culture into a balanced, growing company. We are sure to face new hurdles and obstacles along the way. I hope you enjoy the next 13 years; I wonder, what lessons will be resolute then?

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  • It's the process... let's celebrate!

    Fireworks!
    Walking through your daily life, it’s easy to focus on the negative. I often think too much time and energy is focused on what went wrong, how can we fix it and what can we do better the next time. I’m guessing you’ve heard these questions at almost every project debrief you’ve attended. And while I think all of these questions are valid, if you are truly going to excel you do need to address them, I do think successes should be celebrated.

    So I’m going to celebrate one… eImagine improved business development process. So many of us get lost working in the business, we forget to work on the business. Here is a process we worked on and guess what? It worked!

    Our marketing team has been focusing on improving our marketing efforts to help shorten our selling cycle. One area of focus has been our eImagine Blog and ensuring we have current and relevant, blog posts. One of our bloggers wrote a blog about Xcode. A prospect found this blog via a Google search and liked it so much he reached out to our blogger via email. Our blogger connected our sales team to the Google searcher, who then worked with our newly created Capture Management role, to qualify the prospect and submit a proposal for work. If you come up to the second floor, you’ll now find us coding an Xcode iPad application for our then prospect, now customer. They are now a customer because of our process - marketing to sales to capture management to delivery.

    It’s great when a process comes together to deliver results. I want to congratulate those involved – well done. If we keep working our process, what else can we achieve?

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  • Behavior: Don't Let Yourself Get In Your Way

    Behavior… Simply defined as the manner of conductng oneself. What a powerful and simple definition; it’s no wonder, behavior is a leading indicator of success. When working with our sales team, I’m constantly asking them to tell me about their behaviors. How many meetings did you book? How many appointments were you in today? How many calls were made? If you are doing the right behaviors, the behaviors that lead to success, you ultmately will find success.

     

    But what gets in the way? Unfortunately, the obvious choice is oven overlooked. What gets in the way? You. You do. You get in your own way. You prevent success by not doing the right behaviors. Let’s be honest, some days when you come to work, you’re just not on top of your game. You’re not feeling great about yourself, maybe your last appoint blew up, or your code delivery was late, or your child is sick. The list goes on and on. All these things are valid and probably do impact your feelings. But, they shouldn’t impact your behaviors.

     

    Having the ability to set aside the distractions and doing the right behaviors will separate you from the mediocrity that holds you back. The next time you find yourself sitting at your desk, looking at your phone, or waiting to start your day – think of the goals and wants you have in your life – and then go do the behaviors to get them. The only thing holding you back is you.

     

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  • Decisions and Choices

    Decisions and Choices

    During the year, you will be presented with decisions – literally hundreds of thousands of them.  And with every decision presented, there will be a choice. Some decisions lend themselves to quick, easy choices.  Some decisions require hours of deliberation, uncomfortable conversations, and uneasiness before a choice is made.  

    As a company, eImagine has made the choice to become a hybrid consulting company. The decision presented to us was to continue down the road of being a service based company, or to change direction and go down a new road of being a products and services based company. We chose products and services – a hybrid company.  This decision was a difficult one.  We are venturing into areas where we have limited success and past experience.  We are challenging ourselves to evolve and risk losing what we’ve always done to become what we want to be – a product oriented service based company that positively impacts our customer's success. 

    This year, decisions will be presented to you and you will need to make choices.  These choices will shape your career, your personal life, and ultimately your success.  I encourage you to take ownership in your choices and choose to be a better you.  Challenge yourself; don’t shy away from the tough decisions - embrace the opportunity and make the right choice.

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  • Change

    Change

    Change – it is a simple word, yet it can be terrifying to face.  Change is constant; change is inevitable.  Change happens every day. 

    One by-product of change, this is often overlooked, is the opportunity to learn and grow.  Change presents new obstacles in our lives.  We might encounter a new business problem that challenges our thinking.  To solve this problem, we may have to change how we think of the problem so that we may create a solution.  I call this learning.   The adage “if you always do what you’ve always done, you’ll always get what you always got” applies to change.  It is our opportunity to do something different, to change, which propels us to greater heights.

    As you are presented with change, I encourage you to embrace it and seek out the opportunity to grow.  You’ll be presented with decisions, and these decisions will require choices.  Therein lays the ability to change.

    The other by-product of change, which is not often overlooked, is risk.  With changes comes risk: the bigger the change, the greater the risk.  Have confidence in yourself when presented with this risk.  Change, risk, and the opportunity to grow all work in proportion to each other. 

    Embrace the change, accept the risk, and enjoy the opportunity.

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  • Yes, No, or a Number: anything else is a story

    Yes, No, or Number 

    I learned this simple lesson from Tim Robert's Trustpointe – An award winning Sandler Franchise.  Simply put, Yes, No, or Number, is a great way to manage KPI's, metrics, and employees.  Once you set clear goals, be specific on how you measure these goals and provide the tools necessary for success. Yes, No, or a Number is the simplest and most transparent form of management.

    The basics of Yes, No, or a Number are easy. When asking staff about completing a task, filling a sales pipeline or doing the necessary behavior for success, the answer should always come as either Yes, No, or a Number.  Every other answer is ambiguous - a story.  Yes, No, or a Number is concrete.  There is no interpretation; the answers are binary.  Tasks either get completed, or they do not.  The number of open items in a project plan is only a number, it's never a story. 

    How often have you asked your staff if you'll hit a deadline and instead of Yes, No, or a Number, you receive some vague answer about how hard people or working, how integral integration with outside vendors play into the equation and how you'll know more at the end of the day.  Basically you just got a story; and stories don't sell in this situation.  With story answers, you're always left wondering.  Yes, No, or a Number removes the emotion from the situation.  It levels the field and provides the opportunity to move forward towards a solution.

    The next time you find yourself telling a story about something, stop and make your answer simple for everyone involved - Yes, No, or a Number.

     

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  • 13th Annual JDRF Promise Gala: WILD for the CURE

    13th Annual JDRF Promise Gala

    It's 3:00 a.m. and the alarm is ringing. You see, I had to set the alarm last night so I could get up at 3:00 a.m. to check my 5-year-old son Alex's blood sugar.
     
    There are two things wrong with that opening statement. One, I set the alarm at 1:00 a.m. last night and two, my son Alex is now 6 years old. I used that opening in a letter I sent out last year to a few of my friends. Many things have changed since 2009; unfortunately, Alex's diabetes is not one of them.
     
    While Alex is now in kindergarten at Immaculate Heart of Mary and is a goal scoring machine on his indoor soccer team, he still has diabetes. He still requires 24/7 monitoring of his blood sugar. He still gets his finger pricked around 10 times per day to check his blood sugar. He still wears an insulin pump and glucose monitoring device everywhere he goes. Diabetes is an unrelenting monster to him, to our family and to the millions who suffer from the disease.
     
    Why am I telling you this? 
     
    One organization that reached out to our family immediately following Alex's diagnosis on June 15, 2007, is the Juvenile Diabetes Research Foundation (JDRF). They have been with us every step of the way as we journey towards a cure. JDRF is an organization founded by parents of children with type 1 diabetes, and their sole purpose is to find a cure for type 1 diabetes and its complications through research. Alex is living proof of what JDRF can accomplish, as JDRF was instrumental in funding research for the continuous glucose monitoring device he wears. 
     
    JDRF Indiana State Chapter's largest fund raising event is the Annual Promise Gala on April, 24, 2010. The Annual Promise Gala includes great food and drink, dancing, the chance to win auction items and most importantly, the ability to help fund hope - hope for a cure - hope for my son Alex. Diabetes leaves you feeling isolated and alone; the Annual Promise Gala is an opportunity to connect with others toward a common goal... a cure.
     
    This is my invitation to you. The Annual Promise Gala is your opportunity to connect.
     
    Please come connect with me and my family.
     
    Additional information and tickets for the event can be found at www.JDRFIndianaGala.com.
     
    Event Details  

    Annual Promise Gala  
    April 24, 2010 at 6:00 PM 
    Indianapolis Marriott Downtown 
    Black-tie optional  

    Contact Information

    JDRF Indiana State Chapter
    Andrea Mehringer
    (317)469-9604
    amehringer@jdrf.org

     

    JDRF is honoring Jim Morris, President, Pacers Sports and Entertainment, for his contributions toward finding a cure for diabetes. Additionally, JDRF has selected my family as the Fund a Cure Family. My wife and I are extremely humbled to be selected to represent JDRF. Our role as the Fund a Cure Family is to introduce you to the life of a diabetic family. What diabetic children and their families do on a daily basis is astonishing to me. What diabetic children and their families do to help find a cure is simply amazing.

    At the Annual Promise Gala a video will introduce you to Alex and our family. At the event, I have the pleasure of introducing Alex to you in person. Alex is a fantastic kid who happens to be type 1 diabetic. Please help me find a cure for type 1 diabetes. Please help me re-introduce Alex, and re-introduce him simply as a fantastic kid.

    On behalf of Alex and my family, thank you for your consideration and support.

     

    Wild for the Cure,

    Joel Russell & The Russell Family

     

    P.S. If you are unable to attend the event, please help us on our path for a cure by making a donation at www.JDRFIndianaGala.com

     

    JDRF Indiana State Chapter

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  • A Time to be Thankful

    As Thanksgiving approaches, it is time for reflection and appreciation for the many things to be thankful for in our lives. I am thankful and appreciative of the hard work and dedication of our employees, particularly their contributions in our community. Too often we overlook the importance of companies contributing back to their communities. This past year, eImagine employees took active roles supporting the Arthritis Society, Special Olympics of Central Indiana, and the Juvenile Diabetes Research Foundation.  Being a parent of a child with type 1 diabetes, too often I feel alone and separated from the masses while managing the daily challenges.  Witnessing companies being involved and contributing their time, talent, and treasure toward the community, you realize you are far from alone and separated. This corporate involvement instills hope in the impacted families and in many cases, positively changes the lives of those families as well as those giving their time. As Thanksgiving approaches, being a Detroit native, I’m hopeful for a Lions win, but I’m forever thankful to the individuals and companies who contribute to our community and give us all hope for a better future.  

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